Digital Marketing Specialist

About the Role

We are growing our marketing team and need a data-driven Digital Marketing Specialist to plan and execute campaigns that drive brand awareness, leads, and conversions across digital channels.

Responsibilities

• Plan and manage SEO, SEM, and social media campaigns
• Create engaging content for blogs, social media, and email newsletters
• Analyse campaign performance using Google Analytics and Meta Ads Manager
• Manage the company website content and landing pages
• Run A/B tests to optimise ad copy, landing pages, and CTAs
• Collaborate with designers to produce marketing creatives

Requirements

• 1+ year of digital marketing experience
• Hands-on experience with Google Ads and Facebook/Instagram Ads
• Solid understanding of SEO best practices
• Ability to write compelling, error-free copy in English and Nepali
• Familiarity with email marketing platforms (Mailchimp, Klaviyo)
• Analytical mindset with attention to detail

Nice to Have

• Google Ads or HubSpot certification
• Video editing skills (Reels, YouTube Shorts)
• Experience in the tech / agency industry

Benefits & Perks

• Rs 35,000 – Rs 55,000 / month
• Performance incentives on campaign results
• Training & certification budget
• Flexible hours
• Health insurance